The new Green Trance series focusses on green trends, keywords and slogans that are popular right now.

Why did I not call it Green Trends then? Simply because these keyword sometimes have the effect to leave people in a trance like state about a certain product, failing to check if the claims the products make are indeed true or, at the very least, based in truth.

So that’s why I choose Green Trance instead of Green Trends.

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