Something New (yet again..): Green Trance
Over the last few years a lot of terms have been hyped up as new and have become trends (‘organic’, ‘being green’, etc.).
The Green Trance series will focus on some of these slogan words. What do they really tell you about a product? Is this word a regulated thing or can it be put on any product? How ‘new’ is the concept? And a whole lot of questions I have heard and personally still have and would like to research.
